The world is turning gray.

Cars, phones, homes and even our clothes are losing their color. But the bright, colorful details still out on the street belong here.

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This week's challenge

Blue week

Sep 28 to Oct 4

This week we're looking for blue: doors, balconies, bikes and summer skies. Leave a photo that has it and join the challenge.

5 photos in the challenge so far

Leave a photoSee blue on the map
  • Atardecer Vichayito, in Los Órganos. Main colors: sky blue.
  • Yo ♥ Macará, in Macará. Main colors: sky blue.
  • Bosque Ayabaca, in Uscupampa. Main colors: pool blue.
  • Vista azul y verde, in San Isidro. Main colors: pool blue.

Just found

See them on the map

How to leave a photo

  1. 1

    Take the photo

    A façade, a car, a market stall, a flower. Whatever makes you stop on the sidewalk.

  2. 2

    Colorinche finds the colors

    We separate the vivid tones from the gray and give them names, like a paint chart.

  3. 3

    It lands on the map

    Your find shows up on the map for other people to discover. With your name or without it, your call.

Why gray worries us

According to Axalta's annual automotive color report, about 8 in 10 new cars worldwide come out white, black, gray or silver. Phones, kitchens and new façades are heading the same way.

Gray isn't wrong. The point is that color is becoming rare, and rare things stop being noticed. Colorinche is a record of what's still holding out, and a map for going to find it.

Out of every 10 new cars
8
white, black, gray or silver
2
with color

Go find some color.

This week, notice just one colorful thing on your way and take a photo of it. That's enough to start.

Leave a photo